Seminar on advertising

Clients: private companies

Objectives: to inform the participants of the seminar about the planned changes to the law on advertising and law application, conduct of a tender for the placement of outdoor advertising, to discuss the concept of outdoor advertising in Minsk for 2008 - 2015 years.

Description: the seminar was held on December 12^th, 2014 with the participation of experts from the Ministry of Trade of the Republic of Belarus and Minsk City Executive Committee. The following issues were addressed: online advertising, use of promotional samples of products as carriers of advertising, regulation on promotional games, including marketing activities, aimed at promoting the web pages of advertisers using social networks (prize-based advertising), improper advertising (use of the words "analog" or "analog of the active substance"), products advertising by distributors, prescription drug advertising, intended only for health care professionals, umbrella-based advertising etc.

Result: private companies received answers to their questions on the advertising and promotional activities regulation.